Skincare
TIRTIR
TIR stands for "Trust in radiance." For those who seek the beauty that shines from within, TIRTIR helps bring that radiance to life.
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Carefully Selected
K-Beauty Brands
01 — Brands Operated by Goodai Global Japan
BRAND LIST
Skincare (Natural)
SKIN1004
"Anything that touches the skin should be pure above all else." This skincare brand emphasizes naturally derived ingredients and rigorous quality control, making it suitable even for sensitive skin.
Official Site
Hanbang Skincare
BEAUTY OF JOSEON
Inspired by "the wisdom of beautiful Korean women" recorded in ancient texts from the Joseon dynasty, the brand reinterprets naturally derived traditional beauty secrets for modern skincare, helping reveal bare-skin radiance from within.
Official Site
Makeup
BBIA
"BE BRAVE AS I AM = BBIA." A makeup brand that empowers people of all genders and ages to express themselves and bring out their natural beauty to the fullest.
Official Site
Makeup
ABOUT___TONE.
Respecting every form of self-expression, the brand helps each person discover their own beauty tone through a wide range of textures and colors.
Official Site
Hair Care
UNOVE
A distinctive hair care brand designed to lead users toward "soft, enviable hair" by delivering moisture to damaged hair and creating a mood through softness and fragrance.
Official Site
Skincare (Research-Inspired)
PURCELL
Based on proprietary research, this line uses carefully selected ingredients and thoughtfully balanced formulations designed with the skin in mind. It brings research-inspired skincare comfortably into everyday routines.
Official Site
Skincare (Slow Aging)
KOPHER
"Updating beauty while remaining true to your own skin" is a new way of thinking about beauty. The brand proposes "slow aging," embracing age naturally instead of denying it while staying connected to your own unique beauty.
Official Site